it's-it

I was bored at work today and perusing blogs when I came across a lady from Texas who was reminiscing about Big Wheels ice cream sandwiches she used to get at the 7-11 as a kid. While I didn't think much of it (other than that I wanted to make her version of Big Wheels) the article apparently affected me. I found myself with a hankering for the taste of an It's-It, a childhood treat that we used to get from the 7-11. It has probably been eight years since I have had one. I never crave them. The only time I think about them is when I am at home and drive by the factory. But today I wanted one. I needed one. All day long. I even walked next door to the 7-11 on the off chance that they had them west of the Sierra-Nevada's. Yeah, no. Not so much.

In the wise words of this guy:

"If you're not from the Bay Area you might be tempted to call an It's-It just another ice cream sandwich. But you'd be oh, so wrong."

Seriously. Pure vanilla or sweet mint ice cream sandwiched between two soft homemade oatmeal cookies with a hint of cinnamon, dipped in a delicate layer of chocolate. Divine. I have a hankering for one. I can taste a mint one in my mouth like I enjoyed it yesterday. In an attempt to stop this craving I looked into how I could procure one from 3,000 miles away. You can order them online to be shipped to you by the case - only $19 for 24! Plus shipping - $67. Ouch. So much for that one. It is rumored that they are in the Google cafeteria in NYC as well as the Pacific Standard - a bar that embraces all thing west coast. A trip to NYC might be needed...